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Competencies

COMMUNICATIONS COUNSEL

We develop effective external communications programs, using research, critical thinking, new and traditional media and community-building skills.

PUBLIC AFFAIRS/ISSUES MANAGEMENT

From strategy development to public information, we manage issues, position your perspective among key leaders and decision-makers, as well as establish workable networks within which to communicate your message.

  • Situational Analysis and Risk Management
  • Strategic and Tactical Planning
  • Public Opinion Research
  • Media and Public Presentation Training
  • Coalition and Grass Roots Building

CRISIS MANAGEMENT

When you are facing a crisis, damage to your organization may come in various forms, and your communication must be immediate, targeted and productive. Through a host of communications strategies and tactics, we are well-versed and experienced in navigating through the crisis, working collaboratively with other experts and rebuilding your credibility following it.

MEDIA RELATIONS

Rather than inundating the media with news releases, we target appropriate media for each story and use a variety of techniques in communicating with the proper contacts.

  • Press Material Production
  • Editorial Board Programs
  • Direct Contact with Reporters and Editors
  • Writing and Placement of Feature and Op-ed Articles
  • Press Conferences and Special Events
  • Newsletter and E-newsletter Writing and Production

Making News

What Trump’s tariffs could mean for Florida
February 5, 2025

When President Donald Trump’s administration announced it would impose 25% tariffs on Canada and Mexico, the world reacted. Florida-based businesses, from those that import or export goods at Port Tampa Bay to builders… (Continue reading)

Power 100: Tampa Bay’s most influential business leaders of 2025 named
January 27, 2025

This year’s Power 100 list has new names and familiar names, but they all share one trait: influence. (Continue reading)

Exclusive: Riverview builder launches City Homes division to pursue South Tampa lots after Hurricane Helene
December 11, 2024

Before Hurricane Helene’s record-breaking storm surge devasted South Tampa, the area wasn’t on the radar of Homes by WestBay president and founder Willy Nunn. But after the storm, Nunn sees opportunity in the area’s urban neighborhoods. (Continue reading)