Case Studies

Recently, The Leytham Group consulted on a $160 million government procurement contract. Staff recommended our client, but the selection was seriously threatened by politicization by the second ranked bidder. We were brought in by a respected law firm to set a media and public information strategy including overall positioning and key messages. The goal was to navigate a contentious political landscape, achieve validation of the procurement process and subsequent award, and provide public cover to protect “undecided” decision makers. With the strategy, we garnered supportive news coverage and not one, but two, opinion pieces.

read the complete case study »

The Leytham Group consulted on a $300 million sole source government procurement for expansion of a waste-to-energy plant — the largest in Hillsborough County’s history. This sole source was threatened by a high profile, ongoing lawsuit involving a completely separate division of the corporation. We were brought in to create a media strategy in tandem with the political strategy that would improve public perception about the corporation prior to embarking fully on the waste conversion matter. We took a proactive approach to managing the negative issue, and garnered editorial support and credibility. This positioned the corporation well moving into the…

read the complete case study »

When the Expressway Authority was constructing the reverse elevated express lanes (REL) of the Crosstown Expressway, one of the piers collapsed. Approximately two months later, a second pier had sunk. While immediate engineering, remedial and investigative steps were taken, the Expressway faced crisis level declines in public confidence and support, not only in the integrity of the system but in the executive management of the Authority itself. In fact, questions were raised about disbanding the organization. The Leytham Group was asked to join a multi-disciplinary team designed to set overarching strategies for the recovery as well as to manage all…

read the complete case study »

Using federal grant dollars, the City of Tampa launched InVision Tampa as the next step in its multipronged economic recovery strategy. This master plan and design study focused on the two-mile radius around the Center City and the Nebraska Transit Corridor to Hillsborough Avenue. The Leytham Group led the communications and community engagement for this project alongside a team of global planning experts and the City of Tampa. We began the project with key stakeholder meetings and outreach to ensure we knew, among other things, how each stakeholder wished to be communicated with, where they themselves experienced the most effective…

read the complete case study »